The book details his argument with examples from history, current events and literature. Heritage is masculine, concerned with first, all about us (not them), and is worth protecting. History often disproves popular myths bound up with heritage, but the latter is rarely recreated. Difficulties arise for minorities or subcultures, who frequently construct their heritage by negating the dominant cultural heritage. This last insight from Lowenthal ought to be useful in understanding the many immigrant communities in Cleveland as well as the disputes about competing heritages in the US and the UK.
This book is much more accessible to the general reader, so give it a go if you are interested in heritage and history. For the student or academic, Lowenthal provides much food for thought (and probably argument and disagreement) and would be useful for all sorts of research projects. On this second reading I did find Lowenthal's style a bit flower-y and that felt the book was overwritten. He used too many examples and his arguments might have been stronger if they had been more succinct. On the other hand, I read the book at the same time my young niece and nephew were visiting, so I might have been distracted...
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